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Storytelling, what’s that all about?

News 27 February 2013 by Melissa

CS-Presents

Once upon a time. Grab your pipe and slippers. Do what you say you are. Brands don’t have a sole author. Anyone can add their version. Unlock stories. Be emotionally intelligent. Make sure fantasy and reality match up. It would take 4.5m birds to total a Smart Car. Communicate yourself with more than just words. People hear and they forget. They see and they remember. They do and they understand. Dig deep. Find the true story and do something daring with it. Forget the brand pyramid. Should information be free? The value of stories is being eroded. Geeks and creative’s need to work together. Draw powerful stories from data. Make your presentation as good as your message. The end.


This is a snapshot manifesto drawn from the words of the speakers at CS Presents Märchenstunde 2013. Storytelling, what’s that all about? Here’s who said what…

Seb Royce, Executive Creative Director
‘It’s not just what you say, it’s what you do’
Do what you say you are.
Brands don’t have a sole author. Anyone can add their version.
Unlock stories.
Be emotionally intelligent.
Make sure fantasy and reality match up.
It would take 4.5m birds to total a Smart Car.


Ricardo Figueira, Digital Executive Creative Director, JWT

‘The best stories are not told they are lived’
Communicate yourself with more than just words.
People hear and they forget. They see and they remember. They do and they understand.

Flo Heiss, Executive Creative Director, Dare
‘It’s all just words, words, words…’
Dig deep.
Find the true story and do something daring with it.
Forget the brand pyramid.

Chris Clarke, Chief Creative Officer, LBi
‘A historical journey of data’
Should information be free?
The value of stories is being eroded.
Geeks and creative’s need to work together.
Draw powerful stories from data.

Al Campbel, Executive Creative Director, Agency Republic
‘Arrgghhhh Powerpoint’
Make your presentation as good as your message.

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