We Love

Goal-driven content: Reach for the skies.

We all like to keep track of things – from our diets, to our exercise regimes and our budgets. We call it quantified goal setting and achievement. Users want to know exactly how far they have to go, and exactly how far they have come.

How to get the most out of your TV

Our TV viewing behaviour has changed drastically over the last couple of years with the introduction and popularisation of streaming services including Netflix, Lovefilm and NowTV and catch up services such as iPlayer, 4OD and iTV Player shifting the way we view Broadcast TV even with this major increased adoption in alternative viewing platforms. Live broadcast TV is still hanging on rather than simply not watching live TV we have shared screens more, watching TV in the living room then watching catch up on our iPad in bed. Combined viewing hours breaking the 4-hour mark. Even with this shift in viewing behaviour, the advertisers spending hasn’t diminished with the money still there the question is where should it be spent?

App of the month: Elixr

The Instagram of drinks. Elixr is an app that helps you find and drink better drinks, in better places.

The App Store blurb describes it as an app that ‘celebrates the pleasure of sharing a great drink, like a cocktail, beer or wine, with friends.’

A Logo Is Not Enough - Why it is increasingly important for Brands to have a personality.

After attending last week’s Creative Social talk on Storytelling, it got me thinking how we visually tell stories. Gone are the days when all you need is an eye-catching logo. A logo is simply the visual display of what you stand for… And that just isn’t enough anymore.

The story 2013

Having tried and failed to secure a ticket for the last two years running, this was the first time I’d had the pleasure of attending The Story.

With an open-ended theme: what storytelling means and how we use it in the modern day, and such a diverse range of speakers (13 to be exact) I wasn’t sure what to expect from The Story 2013 and perhaps that was a good thing. There were no airs and graces about the day, nothing pretentious, just great people coming together to share great stories.

M-Commerce: Changing the way we spend our money

In theory m-commerce has been around for quite a while, but only recently has it become a tool that brands are eager to put into practice, to give customers a better in-store experience.

The changing nature of the way we live our lives means that we are spending more and more time using mobile devices. The practicality and convenience of a mobile device makes it the perfect shopping companion and the ideal platform, through which to increase sales.