How we speak is a great way of finding out what sort of person we are. And it’s the same for brands.
The difference for brands is that they have a very limited number of ways to really show their personality. And having personality can be the difference between engagement and apathy. Therefore, tone of voice is SUPER important.Continue reading
In the wake of London Fashion Week, we saw established British designer Julien Macdonald bring a luxurious, heavily embellished collection to the catwalk for A/W 2014. In contrast, emerging Korean designer Jackie Lee showed a chic, understated range. Your preference is personal choice. But…Continue reading
As a species, we humans are addicted to stories. This is clear in the way they hold such a huge presence in our lives – be it through the music we listen to, the books we read, the films we watch or the photos we take and share.
Stories are relatable. They are the things we cling onto, even when we have lost all sense of everything else. They are personal and they live forever.Continue reading
Picture this; I am sure you’ll have been there before… You’ve spent weeks on a project, endless hours laboured refining each adjective, pruning every CTA and weaving in the changes sent back from the client. Other projects have stolen your time away and each return to the document means more time spent getting back into the right psyche.Continue reading
This isn’t an opinion on Dizzee Rascal and his music, but instead a little look at his latest video for I Don’t Need A Reason.
I got sent this at work, and the video directed by Émile Sornin (who also did the video for Alt-J’s “Fitzpleasure” – another visual masterpiece) thoroughly entertained me during my lunch hour. Maybe it was something to do with Dizzee living it up like Le Roi Soleil and the cool 19th century attire, or instead how it’s been made entirely of GIF-style loops (and Vine ready).
So lets all party like it’s, erm…. 1699?Continue reading
To me, these terms are elements derived from storytelling, though their application within the digital space is a little different. Stories often have a clear start and an inevitable end, while a brand’s digital story can evolve and change – chapters are lived, rewritten or even added to the story. In today’s world of experiential design, these stories are changing rapidly, with the user becoming embedded at the very centre of it all. It is therefore important for a brand to tell the right story in order for them to remain relevant to their users.Continue reading