This isn’t an opinion on Dizzee Rascal and his music, but instead a little look at his latest video for I Don’t Need A Reason.
I got sent this at work, and the video directed by Émile Sornin (who also did the video for Alt-J’s “Fitzpleasure” – another visual masterpiece) thoroughly entertained me during my lunch hour. Maybe it was something to do with Dizzee living it up like Le Roi Soleil and the cool 19th century attire, or instead how it’s been made entirely of GIF-style loops (and Vine ready).
So lets all party like it’s, erm…. 1699?Continue reading
To me, these terms are elements derived from storytelling, though their application within the digital space is a little different. Stories often have a clear start and an inevitable end, while a brand’s digital story can evolve and change – chapters are lived, rewritten or even added to the story. In today’s world of experiential design, these stories are changing rapidly, with the user becoming embedded at the very centre of it all. It is therefore important for a brand to tell the right story in order for them to remain relevant to their users.Continue reading
Over the years we have been accustomed to the notion of documenting and sharing our lives with ourselves and others. For some people creating scrap books, keeping diaries or using Excel spreadsheets have become a permanent process in order to quantify or qualify the day to day happenings in their life. Many will consider creating spreadsheets or scrapbooks as a little excessive, or simply quite a long and boring process, but what we fail to realise is that we are logging our day-to-day journeys without even realising it.
Networks such as Facebook, Instagram and Twitter allow us to keep a record of what we are (or were) doing on any given day, yet some of us just don’t think of it that way.Continue reading
We all like to keep track of things – from our diets, to our exercise regimes and our budgets. We call it quantified goal setting and achievement. Users want to know exactly how far they have to go, and exactly how far they have come.Continue reading
Our TV viewing behaviour has changed drastically over the last couple of years with the introduction and popularisation of streaming services including Netflix, Lovefilm and NowTV and catch up services such as iPlayer, 4OD and iTV Player shifting the way we view Broadcast TV even with this major increased adoption in alternative viewing platforms. Live broadcast TV is still hanging on rather than simply not watching live TV we have shared screens more, watching TV in the living room then watching catch up on our iPad in bed. Combined viewing hours breaking the 4-hour mark. Even with this shift in viewing behaviour, the advertisers spending hasn’t diminished with the money still there the question is where should it be spent?Continue reading
The Instagram of drinks. Elixr is an app that helps you find and drink better drinks, in better places.
The App Store blurb describes it as an app that ‘celebrates the pleasure of sharing a great drink, like a cocktail, beer or wine, with friends.’Continue reading