Why copywriting is like hanging out in the sand box

Opinion 27 January 2015 by Debz
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People often ask me, ‘how do you write?’ and besides the obvious answer – with a pen – I don’t really know. Writers in general approach the task of communications in an altogether different way to say designers or UX.

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Which services set new standards for UX in 2014?

Opinion 13 January 2015 by Suki
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User experience covers all the details that go into interacting with brands, services and products. At the most basic level these touch points are usable. Beyond this they are delightfully intuitive and encompass the entire service proposition not just the user interface.

So which services made the strongest UX impressions in 2014?

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Creative Soup

Opinion 09 December 2014 by Seanist
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Ingredients:

– 400g of Project Management
– 2 tbsp of UX, finely ground
– 200ml of Copywriter
– 2 Designers, coarsely chopped…

and a drizzle of Art Direction

Add bread to serve.

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Why bad jargon makes a good fire lighter

Opinion 05 November 2014 by Debz
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Remember, remember! The 5th of November, the Gunpowder treason and plot; I know of no reason why the Gunpowder treason should ever be forgot!

In the spirit of this fiery occasion, we have decided to compile a list of words or phrases that deserve to be thrown onto the bonfire.

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The Internet. What is it good for?

Opinion 29 October 2014 by Debz
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You may or may not know that today is International Internet Day. And what a day it is…

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A time and place for CAPITAL LETTERS

Opinion 22 October 2014 by Debz
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Today is ‘International CAPS LOCK Day’ and so we are asking, why is it that when people WRITE IN CAPITALS WE ASSUME THEY ARE ANGRY?

It seems equally likely that they may be really happy, or excited, or sad. Could the answer not be that, like so many before, a wayward finger has slipped upon the CAPS LOCK button and started a tirade without the unwitting writer even noticing?

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