#CSPresents – Reasons to be cheerful

Opinion 02 March 2015 by Gavin
Blog image

Let me take you back a couple of weeks… *gets in DeLorean*

It was a week full of revelations – the wonderful Tony Hart sadly passed away – again, Eastenders’ murder mystery came to its climax – oh, Bobby, and Stacey failed her lie detector on Jeremy Kyle. Such shame. Anyway, we needed a good cheering up and the team at Creative Social did just that. 

Continue reading

Whodunnit? How to fuel a good story

Opinion 23 February 2015 by Debz
Blog image

Who killed Lucy Beale? We’ve all been asking it. And last week we finally found out the answer.

Over 10 million people tuned in to find out the culprit. And what was a mediocre soap a fortnight ago, became an entertainment event – a tribute to the skills of the cast and a reason to switch over to BBC One.

And here’s why I think it worked.

Continue reading

Friday the 13th doesn’t scare me, but this does

Opinion 13 February 2015 by Darren
Blog image

Only two types of people used to reach out. 1: Those in dire need of something, like charity, shelter, spare change etc. And 2: Those hanging from a cliff. But lately, with so many people reaching out to me, I feel like Michael Jackson in that house in the Thriller video.

Continue reading

Why copywriting is like hanging out in the sand box

Opinion 27 January 2015 by Debz
Blog image

People often ask me, ‘how do you write?’ and besides the obvious answer – with a pen – I don’t really know. Writers in general approach the task of communications in an altogether different way to say designers or UX.

Continue reading

Which services set new standards for UX in 2014?

Opinion 13 January 2015 by Suki
Blog image

User experience covers all the details that go into interacting with brands, services and products. At the most basic level these touch points are usable. Beyond this they are delightfully intuitive and encompass the entire service proposition not just the user interface.

So which services made the strongest UX impressions in 2014?

Continue reading

Creative Soup

Opinion 09 December 2014 by Seanist
Blog image

Ingredients:

– 400g of Project Management
– 2 tbsp of UX, finely ground
– 200ml of Copywriter
– 2 Designers, coarsely chopped…

and a drizzle of Art Direction

Add bread to serve.

Continue reading