‘Mary Portas: Secret Shopper’ introduces the concept of user-centred business thinking to high street Britain. But what can we learn from the Secret Shopper?Continue reading
We shared a blog post about setting the industry standard in 2014. So I thought, why not do the same for 2015/16? And so that’s what I have done.Continue reading
Today I went into Waterstones to browse baby books and came out with a wind-up lobster.
Now if I’d typed ‘baby books’ into Amazon, would that have happened?
So by now you’ll all have seen John Lewis’s #ManOnTheMoon ad.
It’s probably also true that you’ve had your say on it – whether on social media, in lunchtime chats with office colleagues, or in heated discussions with family members.
But are we becoming desensitised to these heartstring-tugging epic ads?Continue reading
This Halloween our ‘agony aunt’ Debz finds solves your hang-ups and conundrums.Continue reading
Stories generally tend to have a clear start and an inevitable end. But a brand’s digital story can evolve and change. What does this mean for us?Continue reading