In the wake of London Fashion Week, we saw established British designer Julien Macdonald bring a luxurious, heavily embellished collection to the catwalk for A/W 2014. In contrast, emerging Korean designer Jackie Lee showed a chic, understated range. Your preference is personal choice. But…Continue reading
As a species, we humans are addicted to stories. This is clear in the way they hold such a huge presence in our lives – be it through the music we listen to, the books we read, the films we watch or the photos we take and share.
Stories are relatable. They are the things we cling onto, even when we have lost all sense of everything else. They are personal and they live forever.Continue reading
Picture this; I am sure you’ll have been there before… You’ve spent weeks on a project, endless hours laboured refining each adjective, pruning every CTA and weaving in the changes sent back from the client. Other projects have stolen your time away and each return to the document means more time spent getting back into the right psyche.Continue reading
This isn’t an opinion on Dizzee Rascal and his music, but instead a little look at his latest video for I Don’t Need A Reason.
I got sent this at work, and the video directed by Émile Sornin (who also did the video for Alt-J’s “Fitzpleasure” – another visual masterpiece) thoroughly entertained me during my lunch hour. Maybe it was something to do with Dizzee living it up like Le Roi Soleil and the cool 19th century attire, or instead how it’s been made entirely of GIF-style loops (and Vine ready).
So lets all party like it’s, erm…. 1699?Continue reading
To me, these terms are elements derived from storytelling, though their application within the digital space is a little different. Stories often have a clear start and an inevitable end, while a brand’s digital story can evolve and change – chapters are lived, rewritten or even added to the story. In today’s world of experiential design, these stories are changing rapidly, with the user becoming embedded at the very centre of it all. It is therefore important for a brand to tell the right story in order for them to remain relevant to their users.Continue reading
Over the years we have been accustomed to the notion of documenting and sharing our lives with ourselves and others. For some people creating scrap books, keeping diaries or using Excel spreadsheets have become a permanent process in order to quantify or qualify the day to day happenings in their life. Many will consider creating spreadsheets or scrapbooks as a little excessive, or simply quite a long and boring process, but what we fail to realise is that we are logging our day-to-day journeys without even realising it.
Networks such as Facebook, Instagram and Twitter allow us to keep a record of what we are (or were) doing on any given day, yet some of us just don’t think of it that way.Continue reading