Inspiration
25 August 2011
by Mark
A recent study has peaked my SuperMum interest here – definitely the very definition of modern day parenting in the era of social networking. The study reports that parents who sit and play videogames with their children are better placed to develop lasting bonds with their kids. Gaming firm PopCap and Goldsmiths University found that 4 out of 5 parents (of a polled 3000) consider time spent playing computer games with their children ‘quality time’. 1000 out of the total polled said that they do so every day, with children as young as two years old.
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Opinion
25 August 2011
by Mark
Issue 219 of .net magazine features We Love designer Desmond Hewagama in the design-off challenge.
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Opinion
19 August 2011
by The_Jonster
With customer expectations higher than ever, and the need for immediate resolution to satisfy our culture of instant gratification, see how your business can offer service and support with the use of Twitter.
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Opinion
15 August 2011
by James
With its power to reunite lost family, and rekindle friendships, and the more ambiguous claims of Facebook as the root of divorce and infidelity, there are quite a few people out there who are obsessed with Facebook. Don’t believe me? The stats speak for themselves. The data about Facebook useage could in itself become an obsession for some, telling us who likes what and how much, how old the average users are, how many Facebook friends they have, and how likely they are to be on Facebook dependent on the device they access it via… So on that note I thought I’d bring you a few facts and figures in more detail on our beloved Facebook (envisage the Thumbs Up ‘Like’ sign here – only instated in 2010 for those of you who can’t remember a time before it…).
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Opinion
11 August 2011
by Melissa
Whether we religiously check-in on foursquare, update our Facebook status, use Twitter to catch up on world news or avidly work to increase our network on LinkedIn, chances are we all interact with social media in some way or another. But this surge in activity over recent years doesn’t mean that you should jump in headfirst without any consideration, planning and thought as to how it will fit in with your company strategy.
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Opinion
01 August 2011
by Bruno
Social technographics is not new; it’s been around since 2007. It’s a way of defining your target audience’s social technology behaviours. It can help determine what kind of relationship you want to build with them. It is not market segmentation as Josh Bernoff states but more like customer profiling where groups can overlap. While at Forrester Research he developed a Social technographics ladder that shows the various types of behaviour across social networks and the types of activities we perform.
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